Building together: Retail data analytics specialist Uncrowd added to Fair Warning portfolio

Jeffrey Williams, CEO and Principal at Fair Warning Consulting, has taken on the role of Strategic Advisor at Uncrowd, which specialises in experience analytic and operates in the retail space, specifically US grocery.

In a LinkedIn post, he said: "Excited to share that I’ve added Uncrowd to the Fair Warning portfolio and will support the CEO and executive team as a Strategic Advisor across their most critical growth, strategic, and investment decisions."

He added: "Uncrowd is redefining how retailers and brands understand in-store performance and experience by applying advanced experience analytics and AI to transform physical retail environments into measurable, optimisable growth engines.”

“In a world where digital channels are fully instrumented, it brings that same precision and intelligence to the physical space. Sitting at the intersection of retail media, store operations, and performance measurement, the company is positioned in a category primed for significant transformation. Physical retail isn’t going anywhere. It’s getting smarter. If you're unfamiliar, take a close look at Uncrowd. Looking forward to what we build together."

Richard Hammond, Uncrowd CEO and Founder, commented: "It doesn't matter who in the room has the right answer, as long as someone does. That's a principle founders often forget; but it's at the heart of how we think here at Uncrowd hat's why we have surrounded ourselves with incredible strategic advisors. Bring together the experience, talents and perspectives you lack and then listen."

He added: "We've been, and I'll use the Americanism here because it really fits; we've been blessed to have attracted an incredible five-person advisory board packed with generational talent. And today I'm blown away to announce that we've added the '5th Beatle' to that superstar band of advisors.”

"Jeff is a leader in our industry who has achieved the top levels of success time and time again. His support and advice as we build and scale further is a game-changer. Doesn't matter who in the room has the right answer; and as a result of this partnership, completing our team of spectacular leaders, those right answers will be flowing thick and fast."

2026 RTIH Innovation Awards

Data analytics will be a key focus area at the 2026 RTIH Innovation Awards.

The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Thursday, 15th October.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.