STRATACACHE buys LED integration specialist SNED to support activity across France and Benelux

STRATACACHE, a supplier of interactive shopper engagement experiences and analytic tools, has acquired SNED.

Financial terms of the deal were not disclosed.

Founded in 2012 and based in France, SNED is an LED solutions specialist in pharmacy displays and signage. It operates primarily within France with activations across the Benelux region. It will now develop its expertise beyond LED display technology, serving as a key integration resource for STRATACACHE across France and Benelux as well as supporting its European pharmacy retail media venture iDklic.

“We are seeing a huge demand for screens and integrated systems in pharmacies and other retail spaces as more brands and stores see the massive opportunities that open up when you activate digital signage at point of sale,” says Jean-Charles Figoni, Founder and CEO at iDKlic.

“With SNED, we will be able to help partners to not only grow their retail media capabilities but also strengthen their customer communications more effectively. I am immensely happy to have SNED as part of the team.”

Dmytro Ahratina, President at SNED, says: “We are a passionate, collaborative and knowledgeable team who have built a strong reputation over the last decade. With STRATACACHE we have an opportunity to deepen our skill set event further and play a key role in some exciting upcoming activations.”

SNED will maintain its brand identity and, as with the previous acquisitions of Sys-Teams (UK) and Masterpoint (Germany), administration and company operations will be coordinated through Scala, a STRATACACHE company focused on digital solutions and experiences.

2024 RTIH INNOVATION AWARDS

Retail media was a key focus area at the sixth edition of the RTIH Innovation Awards.

The awards celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering.