PXM specialist Syndigo snaps up AI powered conversion rate optimisation platform Taggstar

Syndigo, a product experience management (PXM) specialist, has acquired Taggstar, an AI powered conversion rate optimisation platform for digital commerce whose customers include Bloomingdale’s, Debenhams, Fabletics, M&S and Steve Madden.

Financial terms of the deal were not disclosed.

“With Taggstar, we’re strengthening the product and shopping experience to include real-time trends, bestsellers, reviews and shopper context, driving higher conversion,” says Simon Angove, Chief Executive Officer at Syndigo.

“Their technology brings PXM to life, making otherwise static data usable across mobile, AI, and all digital shopping experiences. We are thrilled to welcome the Taggstar team, customers, and technology to Syndigo.”

“We have over 36,000 products available online,” says Paul Canavan, Digital Director at Wickes. “Showing our digital customers tailored messaging customised to our brand, social signals, and trusted product feedback at the right moment in their journey is critical to helping them find what they need to decide and purchase quickly. Plus, Taggstar’s robust approach to measurement and performance made the ROI clear from the beginning.”

2026 RTIH Innovation Awards

AI will be a key focus area at the 2026 RTIH Innovation Awards.

The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.