Proximity clienteling platform launched across Frette stores in the US, UK, Italy and France

Proximity has announced a new partnership with Frette, an Italian luxury home furnishings brand.

As it grows globally, it was looking for a partner that could help its store teams better understand their customers and deliver a more personal experience.

Through its partnership with Proximity, it says it will bring customer information into one clear view. This gives teams a better understanding of each customer's history with the brand – from how often they shop, to how much they typically spend – helping conversations feel more informed.

Proximity's clienteling platform also supports Frette's international footprint, enabling teams across countries to work consistently, while still reflecting local needs.

"We believe the best customer experiences are built on understanding. Working with Frette allows us to support their store teams with a clearer view of each customer, helping them deliver thoughtful, consistent service and build long lasting relationships,” says Cathy McCabe, CEO and Co-Founder at Proximity.

"The roll-out of Proximity is an important milestone for our global retail network. By enhancing our clienteling capabilities, we are further elevating the personalised service our clients expect, enabling more seamless and meaningful interactions both in-store and online,” says Cristiano Quieti, Group Chief Merchandising & Marketing Officer at Frette

Proximity's tool launched in Frette stores in the US, UK, Italy and France in January.

2026 RTIH Innovation Awards

Personalisation will be a key focus area at the 2026 RTIH Innovation Awards.

The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.