Stella McCartney store teams boost their clienteling strategies with deployment of Proximity platform
Stella McCartney has selected Proximity to support its clienteling strategy, with the latter’s app now live across 14 stores in the UK, Italy, France, Spain and the US. The brand was looking for a more connected way to support store teams and elevate the in-store experience.
By bringing customer insights, product information and day-to-day workflows together in a single app, Proximity gives associates the tools they need to deliver more personalised and informed service at every stage of the customer journey.
Store teams can now quickly understand each customer's preferences and purchase history, enabling more relevant conversations and timely follow-up.
"We are thrilled to be partnering with Stella McCartney, a brand that has consistently challenged convention and redefined what modern luxury can look like," says Cathy McCabe, CEO and Co-Founder at Proximity. "Their commitment to exceptional customer experiences aligns perfectly with our vision. By equipping store teams with the right customer insights, tools and product knowledge at their fingertips, we can help create more meaningful and valuable interactions every day."
So hot right now
Proximity is included in RTIH’s first ever Retail Technology Hot 100 List. Launching in August, this sees us bringing you the hottest companies whose solutions and systems are helping drive the retail sector forward.
Our Founder and Editor, Scott Thompson, drew up a list of 150 companies that had consistently been on his radar over the past 12 months whilst bringing our community the latest retail tech news and views that matter. These companies operate across the omnichannel retail landscape (stores, online, mobile, supply chain, payments etc).
Our judging panel, including Vineta Bajaj, Group CFO, Holland & Barrett, Dan McGrath, JD Group Customer Operations, JD Sports, Dr. Astha Purohit, Director of Product Management, Customer Data and Identity, Walmart, and Paula Bobbett, Chief Data and Digital Officer, Boots, provided feedback on those who have the most innovative, forward thinking technology offerings and are also best addressing retailers' current challenges, painpoints, and opportunities.
The judges used the following framework when making their picks:
1. Retailer problem fit - how meaningful, strategic, and widely felt the retailer pain being addressed is.
2. Production traction in retail (2025–2026) - real named retailer deployments, pilots.
3. Innovation and defensibility - genuine technical novelty paired with a defensible competitive position.
And there was also a public vote, with thousands of members of our community of retail tech enthusiasts getting involved. Thanks to all those who took part! Based on the judging panel's feedback and the public vote, we then drew up our first ever RTIH Retail Technology Hot 100.
So, without further ado, here are the 100 hottest global retail technology ventures right now. Drum roll, please…
