Blippar buys 3D technology specialist Plattar as it scales its AR product portfolio globally

Blippar, an augmented reality and spatial computing company, has announced the acquisition of Plattar, a 3D product configuration and AR commerce platform with a strong presence in Australia and New Zealand.

Financial terms of the deal were not disclosed.

Plattar will continue to operate under the same leadership and team and will operate as a wholly owned subsidiary of Blippar. CEO Rupert Deans will continue to lead the business while also contributing at group level as Blippar scales its AR product portfolio globally.

“This acquisition is a strategic step forward in our vision for Blippar,” says Blippar CEO Phillip Walter. “Plattar brings a highly complementary product and an experienced team that allows us to accelerate our roadmap for industry focused AR solutions. By combining our platforms and expertise, we’re creating a stronger foundation to serve customers globally with practical, scalable AR that delivers real business value.”

Deans comments: “Becoming part of Blippar marks an exciting next chapter for Plattar. We remain the same team with the same focus on our customers, but now with the backing, scale and ambition of a global AR platform. This partnership gives us the opportunity to accelerate product development and expand internationally.”

2026 RTIH Innovation Awards

AR will be a key focus area at the 2026 RTIH Innovation Awards.

The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.