Retail technology advisor and former Asda executive Mark Simpson connects with Kallikor

Mark Simpson has joined supply chain technology specialist Kallikor as a Strategic Advisor.

Simpson is CEO at Simpson Retail Advisory and also spent almost 20 years at Asda, holding such roles as Chief Transformation Officer and Chief Supply Chain Officer.

In a LinkedIn post, he said: “Kallikor is a supply chain experimentation platform that helps leaders safely explore and choose between futures - before capital, contracts, or credibility are locked in.”

He added: “It was just what I needed when I was the Chief Supply Chain Officer at Asda, the ability to accurately 'predict' the future across your whole network, make strategic changes, and then see the impact immediately. Ultimately making decisions with evidence, not assumptions. With all the uncertainty currently across worldwide supply chains, imagine how vital this capability is today!”

Morrisons

Last year, Morrisons announced a partnership with Kallikor.

Using the AI powered Adaption platform, Morrisons is creating a digital twin of its end-to-end supply chain, a fully interactive model that mirrors the complexity, scale, and pace of its national network. This provides a design space where its teams can experiment, test, and optimise decisions with speed and precision, from warehouse operations to network wide flows.

As the partnership scales, it will operate with a living digital model fully integrated into its day-to-day operations, enabling continuous optimisation and proactive adaptation to market shifts.

Ross Eggleton, Group Director: Logistics, Supply Chain & Technology at Morrisons, said: “Partnering with Kallikor will help us make better decisions faster. By using AI to bring the real and synthetic worlds together, we can design and evaluate changes across our entire supply chain.”

“That means we can move quickly, solve the right problems, and ensure that every supply chain decision supports the bigger picture, delivering greater value and availability for customers while improving our efficiency and resilience.” 

Jonathan Barrett, Kallikor CEO, said: “We're witnessing a fundamental shift in supply chain strategy. Organisations that can redesign their networks dynamically, test multiple scenarios, and make evidence-backed decisions at speed will define tomorrow's competitive landscape.”

“This partnership positions Morrisons to turn market volatility into a competitive advantage through faster delivery, optimised cost structures, and complete alignment between operational execution and strategic vision.”

2026 RTIH Innovation Awards

Supply chain technology will be a key focus area at the 2026 RTIH Innovation Awards.

The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.