Currys Connected Media teams with STRATACACHE owned PRN to expand offering into UK and Ireland stores

Currys has announced the expansion of Currys Connected Media into all its UK&I stores. It has partnered with in-store media specialist PRN (a STRATACACHE company) on this.

The retailer will, as a result, enable brands to advertise on displays within its stores. Powered by PRN’s technology, the networked screens will deliver targeted adverts. With over 100 screens in many locations, the national network hopes to deliver around 40 million annual impressions.

This opportunity is available to brands sold in all Currys’ 297 UK&I stores, as well as to other brands wanting to connect with its shoppers.

The proposition is a key element of the broader Currys Connected Media landscape (see diagram below for further details).

The partnership marks PRN’s first UK in-store retail media network, building on its 30 years of experience in the US.

Susie Moan, Chief Data Officer, Currys “Delighted to be expanding our retail media network to our store estate; this new partnership represents a huge step forward and is crucial for us as a leading omnichannel retailer. It’s another important touchpoint in the growing Currys Connected Media portfolio, enabling brands to reach tech shoppers in new ways.” 

Kevin Carbone, CEO, PRN, comments: “The partnership presents a huge opportunity to those brands that are available in Currys stores as well as other businesses that wish to reach their shoppers. Currys has the largest TV display network in the UK, and through PRN they are able to extend their already impressive, connected media network to reach shoppers across every stage of their journey to purchase.”

“Adding in-store capabilities to Currys Connected Media will add value to each pillar of their existing proposition, giving brands more opportunities to drive sales as well as gain deeper essential insights.”

2024 RTIH INNOVATION AWARDS

Currys was among the winners at the sixth edition of the RTIH Innovation Awards.

The awards celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering.