Direct-to-consumer platform Quince raises $500 million Series E and bags itself a $10.1 billion valuation

Quince has announced a $500 million Series E funding round led by ICONIQ, with participation from Basis Set Ventures, Wellington Management, Wndrco, Marcy Venture Partners, Ballie Gifford, Notable Capital and DST Global.

This gives it a post-money valuation of $10.1 billion and will support the growth and global expansion of Quince's AI powered proprietary premium products manufacturer-to-consumer (M2C) operating system.

"For decades, consumers have been conditioned to equate higher prices with higher quality," says Matt Lippert, Chief Commercial Officer at Quince. "We play in categories where quality is tangible and measurable to disprove that assumption. The model is simple: design a different system that eliminates the waste consumers have traditionally paid for in retail.”

“That starts with real care around quality, from the materials we source all the way through how products are made, while removing excess production, unnecessary intermediaries, and inventory risk. When those inefficiencies come out of the system, people experience the benefits through more consistent quality and more accessible pricing. Over time that creates trust, and increasingly customers come to Quince first when they're looking for something because they know what they're going to get."

"Quince has built hyperefficient infrastructure that enables it to deliver unmatched value to consumers at scale and, in turn, has built a brand people love," says Yoonkee Sull, General Partner at ICONIQ.

"By redesigning how premium products are manufactured and delivered, compressing traditional retail cycle times and reducing waste, and building a deep understanding of what customers want in real-time, the company is correcting structural inefficiencies that have long defined retail economics. We are excited to triple down in Quince following a year of strong execution by the team and believe the platform is positioned for durable, long-term growth."

2026 RTIH Innovation Awards

AI will be a key focus area at the 2026 RTIH Innovation Awards.

The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.