Agentic AI firm Profitmind lands $9 million Series A funding round led by Accenture Ventures

Profitmind, an agentic AI decision intelligence platform, has announced a $9 million Series A financing led by Accenture Ventures.

New investor Thorndale Farm participated in the round, alongside reinvestment from existing backers Magarac Venture Partners; AI Fund, led by Profitmind Chairman Andrew Ng; and Lightscape Partners. Several individual investors also participated, including board member Mario Ciampi, former President of Disney Store and former COO of The Children’s Place.

The funding will be used to scale the platform to more retailers globally, expand product capabilities and grow the team to support those efforts. It builds on a recent partnership with Microsoft to bring the platform to Microsoft Marketplace and Azure.

“Retail teams are not short on data, but they are short on time and decision-making confidence,” says Dr. Mark Chrystal, Co-Founder and CEO at Profitmind. “This investment allows us to scale a platform that replaces days of manual work with clear, strategy aligned recommendations teams can act on immediately with predictable outcomes.”

“In retail, AI is reinventing how people shop, how businesses operate and how employees work. Retailers are navigating relentless disruption - and nowhere is the impact more acute than in merchandising. Frequently considered the heart and soul of retail, executives are often overwhelmed by massive amounts of data, reports and spreadsheets, leaving little time for effective decision-making,” says Jill Standish, Accenture’s global retail lead.

“Profitmind bridges the gap between insight and action through agentic AI. It mirrors how retailers run their businesses, linking data from multiple sources for clear, prioritised recommendations that can be trusted and executed quickly in response to an increasingly competitive industry.”

2026 RTIH Innovation Awards

Agentic AI will be a key focus area at the 2026 RTIH Innovation Awards.

The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Thursday, 15th October.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.