ZyG lands $58 million in seed funding to expand AI powered DTC e-commerce platform

ZyG has secured $58 million in a seed funding round led by Bessemer Venture Partners, Viola Ventures, and Lightspeed Venture Partners. Disruptive AI, Emerge, Access Industries, Stardom Ventures, and Jibe Ventures also participated.

The company’s agentic operating system validates demand, executes growth, and finances scale for direct-to-consumer brands.

“Today, product innovators are set up to fail. You can build an incredible product and website, but still have no viable path to becoming a brand that reaches $100 million+ in annual sales. Most DTC products stall because founders are forced to master growth marketing, data science, and capital strategy, all at once. That’s unrealistic,” says Omer Kaplan, Co-Founder and CEO at ZyG.

“We exist to change that equation. We’re building a new partnership model that lets founders focus on what they do best - creating amazing products - while our data, technology, AI agents, and financing, power the product to scale.” 

“It is very clear what product innovators and DTC brands don’t need: more software, more agencies, or higher headcount. What ZyG is offering is an operating system that executes every aspect of growth, allowing partners to focus on product innovation while preserving their equity.”  

2026 RTIH Innovation Awards

AI will be a key focus area at the 2026 RTIH Innovation Awards.

The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.