Step change for customers and staff as Asda wraps Vusion eSELs roll-out at convenience stores

Asda has completed the roll-out of eSELs across its Asda Express petrol stations, Asda Express locations and Asda petrol station estate, with the deployment covering over 550 stores.

In a LinkedIn post, Anthony McCarron, Projects, Propostions & Comms Manager at Asda, said: "This is a massive achievement across so many internal and external stakeholders, so thank you - big shout to Daniel Pelissier for leading this project from start to finish on time and on budget."

"Our Vusion eSELs, installed by our delivery partner Renovotec, are delivering a real step change for customers and colleagues. Thank you to Elecomm, MADIC UK, and Evolve for the infrastructure support in achieving this huge milestone for our convenience stores."

Step change for customers and colleagues as Asda wraps Vusion eSELs roll-out at convenience stores

So hot right now

Vusion is included in RTIH’s first ever Retail Technology Hot 100 List. Launching in August, this sees us bringing you the hottest companies whose solutions and systems are helping drive the retail sector forward.

Our Founder and Editor, Scott Thompson, drew up a list of 150 companies that had consistently been on his radar over the past 12 months whilst bringing our community the latest retail tech news and views that matter. These companies operate across the omnichannel retail landscape (stores, online, mobile, supply chain, payments etc).

Our judging panel, including Vineta Bajaj, Group CFO, Holland & Barrett, Dan McGrath, JD Group Customer Operations, JD Sports, Dr. Astha Purohit, Director of Product Management, Customer Data and Identity, Walmart, and Paula Bobbett, Chief Data and Digital Officer, Boots, provided feedback on those who have the most innovative, forward thinking technology offerings and are also best addressing retailers' current challenges, painpoints, and opportunities.

The judges used the following framework when making their picks:

1. Retailer problem fit - how meaningful, strategic, and widely felt the retailer pain being addressed is.
2. Production traction in retail (2025–2026) - real named retailer deployments, pilots.
3. Innovation and defensibility - genuine technical novelty paired with a defensible competitive position.

And there was also a public vote, with thousands of members of our community of retail tech enthusiasts getting involved. Thanks to all those who took part! Based on the judging panel's feedback and the public vote, we then drew up our first ever RTIH Retail Technology Hot 100.

So, without further ado, here are the 100 hottest global retail technology ventures right now. Drum roll, please…

You can download the hot 100 in pdf format here, or flick through it here 👇👇👇 Enjoy!

Scott Thompson

Editor and Founder of Retail Technology Innovation Hub

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