L.L.Bean taps Amperity technology to revamp customer journeys and boost loyalty push

L.L.Bean, an outdoor lifestyle retailer, has selected Amperity to power personalisation initiatives across customer experiences.

“We pride ourselves on creating experiences that inspire people to get outside,” says Emily Elting, Director of Insights & Analytics at L.L.Bean. “By partnering with Amperity, we can better understand our customers’ needs, act on insights in real-time, and ensure every interaction reflects the quality and craftsmanship our brand is known for.”

Multi-channel activations include email, direct mail, web personalisation, loyalty marketing, and catalogues.

“L.L.Bean has always set a high bar for how they show up for their customers,” says Rob Ferguson, CRO at Amperity. “With Amperity, they can recognise customers wherever they engage and deliver personalised experiences that feel consistent, relevant, and timely across every channel.”

2026 RTIH Innovation Awards

Personalisation will be a key focus area at the 2026 RTIH Innovation Awards.

The awards will open for entries in April. They celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Thursday, 15th October.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.