British brand Dr. Martens selects Amperity as it looks to transform customer data strategy

Amperity, an AI powered customer data cloud specialist, reports that Dr. Martens has selected its platform to support its global data and marketing operations strategy.

"We're not just selling iconic boots, shoes, and sandals; we're elevating retail experiences that exceed expectations," says Lynn Ritson, Global Digital Director at Dr. Martens. "Selecting Amperity demonstrates our commitment to enhancing customer engagement with AI powered personalisation. Initial results show we can better serve our customers across all touchpoints while driving business growth."

Through this tie up, Dr. Martens will leverage Amperity's AI powered identity resolution and insights platform to scale its data maturity across key global markets while ensuring privacy compliance.

"Dr. Martens' partnership with Amperity marks a significant milestone in their digital transformation journey," says Matthew Biboud-Lubeck, General Manager, EMEA at Amperity.

"In today's evolving digital landscape, their proactive approach to enhancing customer engagement through our AI powered customer data cloud will enable personalised experiences across all touchpoints while maintaining robust privacy compliance. This collaboration exemplifies how leading brands are using AI driven solutions to build deeper customer relationships and drive sustainable growth."

RTIH AI in Retail Awards

RTIH, organiser of the industry leading RTIH Innovation Awards, proudly brings you the first edition of the RTIH AI in Retail Awards, which is now open for entries. 

As we witness a digital transformation revolution across all channels, AI tools are reshaping the omnichannel game, from personalising customer experiences to optimising inventory, uncovering insights into consumer behaviour, and enhancing the human element of retailers' businesses.

With 2025 set to be the year when AI and especially gen AI shake off the ‘heavily hyped’ tag and become embedded in retail business processes, our newly launched awards celebrate global technology innovation in a fast moving omnichannel world and the resulting benefits for retailers, shoppers and employees.

Our 2025 winners will be those companies who not only recognise the potential of AI, but also make it usable in everyday work - resulting in more efficiency and innovation in all areas.

Winners will be announced at an evening event at The Barbican in Central London on Thursday, 3rd July.

This will kick off with a drinks reception in the stunning Conservatory, followed by a three course meal, and awards ceremony in the Garden Room.

Please email our Editor, Scott Thompson, if you have any questions or need further information: scott.thompson@retailtechinnovationhub.com

Key 2025 dates

Friday, 23rd May: Award entry deadline 

Tuesday, 27th May: 2025 finalists revealed

Wednesday, 28th May - Friday, 13th June: Judging days

Thursday, 3rd July: Winners announced at the 2025 RTIH AI in Retail Awards Ceremony, to be held at The Barbican in Central London.