WHSmith partners with PMC as retailer looks to enhance in-store experience across UK and Ireland
PMC has announced an expanded partnership with WHSmith to deliver a new programme of managed services that will support the retailer’s ongoing transformation across its UK and Ireland stores.
It will provide critical service desk, application support and remote monitoring assistance to ensure operational stability throughout the transition and beyond.
“PMC’s deep understanding of our business and their ability to provide seamless support were key factors in choosing them for this project,” says Paul Rodgers, IT Services Director at WHSmith.
“Their commitment to empowering our store teams with efficient technology solutions is vital to ensure our colleagues can deliver the exceptional service our customers expect.”
"Our focus is on helping WHSmith leverage modern technology while maintaining the stability of their operations. Our managed services will ensure the retailer is well equipped to handle the challenges of today’s fast paced retail landscape, particularly in high demand environments like travel retail," says Jake Allmond, Client Services Director at PMC.

2025 RTIH INNOVATION AWARDS
Physical stores will be a key focus area at the 2025 RTIH Innovation Awards.
The awards. which will open for entries in March, celebrate global tech innovation in a fast moving omnichannel world.
Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”
He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”
“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”
Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering.
For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.
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