Upside boosts grocery footprint through new partnership with The Save Mart Companies

Upside reports a partnership with The Save Mart Companies across approximately 200 stores in California and Nevada under the Save Mart, Lucky, and FoodMaxx banners.

Upside’s platform reaches more than 35 million consumers and connects them with personalised cash back offers at over 100,000 grocery, restaurant, and fuel locations.

“Our customers expect both quality and value, and balancing those priorities has become more important than ever,” says Tamara Pattison, Senior Vice President and Chief Digital Officer at The Save Mart Companies. “Upside enables us to reach new shoppers while showcasing the exceptional value and experience our stores offer.”

“Engaging shoppers consistently has become harder as grocery trips spread across more retailers,” says Nick Worswick, President of Retailer Go-To-Market at Upside. “We help regional grocers win those trips back in a measurable way.”

2026 RTIH Innovation Awards

Grocery retail will be a key focus area at the 2026 RTIH Innovation Awards.

The awards will open for entries in April. They celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Thursday, 15th October.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.