AI powered Gopuff and Disco status quo challenging tie up looks to push boundaries of retail media

Gopuff’s order status page is now exclusively powered by Disco’s AI powered real-time, personalised offers.

As part of the partnership, Disco will also handle ad decisioning for Gopuff’s own advertisers post-purchase.

"Integrating Disco's AI powered recommendations into our platform unlocks additional value for our customers with highly relevant, personalised offers," says Michael Peroutka, Gopuff's Head of Ads & Agency Partnerships. "It's a win win that enhances our advertiser offerings while delivering a post-purchase experience that delights."

Teddy Kolva, Head of BD & Partnerships at Disco, says: “Gopuff’d some champagne to celebrate this one. Our advertisers unlock premium scale, Gopuff users get bespoke deals from 1,000+ DTC brands - and monetisation comes without sacrificing user relevance.”

He adds: “Together we’re pushing the boundaries of retail media, and this partnership has been a perfect cultural match. Both teams share a restlessness with the status quo. Big thanks to Gopuff’s JR Crosby, Michael Peroutka, and Nathaniel Bertram and team for being great collaborators and even better people. It’s just day one.”

“The Gopuff team couldn’t be more aligned with us: when it comes to building durable ads businesses, monetisation and relevancy must be two sides to the same coin,” comments Conner Sherline, Founder and CEO at Disco. “We’re not just helping Gopuff monetise a high intent moment, we’re helping them do it in a way that respects the user and drives brand outcomes, versus showing them the same broad-based promotional offer again and again.”

Insight Cloud for Gopuff

Gopuff recently launched Insight Cloud for Gopuff, designed to provide suppliers with a near-real-time, 360-degree view of their brand’s performance on the quick commerce platform.

Built and delivered on Seek’s Insight Cloud and supported by insights from Gopuff Ads on Koddi, the collection of apps give brands streamlined access to their data, including granular insights into sales and performance, customer insights, and media and advertising performance.

“We often hear brands express frustration about disparate data sets across ads, analytics, merchandising, marketing and more, making it difficult to assess overall brand performance and understand how these work streams impact one another and the bottom line," says Michael Peroutka, Head of Ads and Brand Partnerships at Gopuff.

"That’s why, together with Seek and Koddi, we’re empowering all brands on Gopuff with the information they need to better understand, engage and sell to their customers - all in one place.”

2025 RTIH INNOVATION AWARDS

Retail media will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.