Snapchat lays claim to benchmark breaking US campaign with Danish wishlist app GoWish

Danish wishlist app and social shopping specialist GoWish, which recently hit nine million registered American users, reports record breaking results with Snapchat and its First Snap ad format in the US.

Through a targeted campaign harnessing First Snap, the company reached more than 45 million unique users in the country during one day and generated some of the best results this placement can deliver, according to a newly published Success Story by Snap.

The breakthrough came through a collaboration with American content creator Kouvr on Snapchat, where GoWish tapped First Snap, where a sponsored video is placed directly in users’ chat feeds, which according to Snap resulted in a 111% increase in profile views and boosted GoWish’s follower count by 21%.

“We are in the process of cracking the code in the US market, and this is happening in part by investing in new advertising formats and innovative collaborations with content creators. By using First Snap in the US, we were able to simultaneously create impact and brand authority among more than 45 million people, and that kind of exposure gives us the momentum to bridge the gap between broad awareness and concrete conversions - which is often what many companies trying to break through ‘over there’ struggle with”, says Casper Ravn-Sørensen, Co-Founder and Chief Growth Officer at GoWish, who adds that on the day of the Snap campaign, well over 130,000 new downloads were recorded in a 24 hour period.

“The results of the GoWish campaign underscore Snapchat's unique ability to drive instant scale and cultural relevance in the US market. By pairing a high visibility placement with the authentic voice of a Snap Star like Kouvr, GoWish didn't just unwrap a brand new consumer base - they created a meaningful connection,” says Pia Tandrup, General Manager Northern Europe at Snap Inc.

“The strong results show that when a brand utilises our creator ecosystem to lead their entry into the States, the impact is both immediate and measurable. We were thrilled to see GoWish reach the top of the US App Store. We are proud to have helped fuel that overall momentum.”

2026 RTIH Innovation Awards

Social commerce will be a key focus area at the 2026 RTIH Innovation Awards.

The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.