Just Eat UK connects with Amazon's new Alexa+ assistant to bring voice ordering to customers

Just Eat Takeaway.com in the UK has announced a collaboration with Alexa+, Amazon’s new generative AI powered voice assistant. Customers will be able to order from its 100,000 partner brands through any enabled Alexa+ device.

This builds on the launch of voice ordering within the Just Eat app. Amazon and Just Eat say they will work together in 2026 to bring the service to customers.

Mert Öztekin, Chief Technology Officer at Just Eat, comments: "Convenience matters to our customers, and providing them the option to order via Alexa enabled devices offers just that. Whether it’s asking Alexa to order your regular to arrive at dinner-time or finding out what’s on offer on your local high street - Alexa+ will unlock the very best of Just Eat for millions of customers.”

"The UK is home to some of the most engaged Alexa customers in the world, and we're excited to introduce them to Alexa+ - our next-generation AI assistant that's more conversational and capable than ever before," says Meryem Tom, Managing Director, UK and Ireland (Amazon). 

"We're looking forward to bringing Just Eat to Alexa+, as we know it'll deliver real utility to our UK customers, whether they want to explore new cuisines or simply reorder their regular takeaway with a quick conversation."

2026 RTIH Innovation Awards

AI will be a key focus area at the 2026 RTIH Innovation Awards.

The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.