NFL legend Tom Brady's GOAT Gummies brand launches exclusively on q-commerce platform Gopuff

GOAT Gummies, an organic, vegan gummy snacks developed by former professional football quarterback, and current sports broadcaster and entrepreneur Tom Brady, and rapid delivery firm Gopuff have announced a partnership.

“Retirement’s been a chance to slow down and enjoy life a little more - and that includes treating myself once in a while,” says Brady. “But when I do reach for something more indulgent, I want the best. GOAT Gummies hit that sweet spot: they taste amazing and come in several delicious flavours, plus they’re made with real ingredients. I’ve had a blast creating this new line of snacks with Gopuff and can’t wait for the world to try them.”

Each pack of GOAT Gummies is $4.99 and available exclusively on Gopuff, delivered to customers' doors in as fast as 15 minutes.

Don’t be like artificial @TomBrady. Get GOAT gummies. Only on Gopuff. pic.twitter.com/18IUF5NCm3

— Gopuff (@gopuff) June 4, 2025

“It's been invaluable to have access to Tom's expertise in health and wellness throughout the GOAT Gummies development process,” says Yakir Gola, Gopuff's Co-CEO and Co-founder. “With a shared passion for innovation, we're confident that the delicious and thoughtfully crafted GOAT Gummies will quickly become our customers' go to snack.”

Gopuff is rolling out a marketing campaign spanning the likes of in-person activations, influencer partnerships, video content, and in-app experiences.

At the centre of the campaign is a hero video starring two versions of NFL legend Brady - one “organic” and one pumped-up “artificial” - in a lighthearted demonstration of why the pair chose to create an organic, artificial ingredient free snack brand. GOAT Gummies will also hit the streets of New York City and Miami with activations, including goat walks and drones.

2025 RTIH INNOVATION AWARDS

Rapid delivery will be a key focus area at the 2025 RTIH Innovation Awards.

The awards, which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.