Perfect Corp. and True Beauty Lashes opt to get personal with launch of LashLovr experience

Perfect Corp. has announced a partnership with True Beauty Lashes to power LashLovr, a personalised lash matching and virtual try-on experience.

This leverages Perfect Corp.’s Virtual Try-On and Face Analyser APIs to allow shoppers to visually preview their recommended lashes in real-time, directly on their face, before purchasing.

“LashLovr represents a shift in how beauty should be experienced. Instead of forcing customers to adapt to products, we built a system that adapts to them,” says Lisa Stroud, Founder at True Beauty Lashes.

“We empower shoppers to understand their eye shape and how different lash styles interact with their features, then bring that knowledge to life through visualisation powered by Perfect Corp.’s virtual try-on technology. Together, this creates a seamless way to shop for lashes and sets a new standard of personalisation within the beauty industry.”

“LashLovr is a powerful example of how AI and AR can be used to solve real consumer pain points,” says Alice Chang, Founder and CEO at Perfect Corp., “Our APIs are designed to help brands of all sizes implement personalised, high performing shopping experiences with speed and flexibility.”

2026 RTIH Innovation Awards

Virtual try on experiences will be a key focus area at the 2026 RTIH Innovation Awards.

The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Thursday, 15th October.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.