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Diesel owner OTB Group and Google Cloud partner on AI powered personalised shopping experiences

Staff Writer 07/05/2026 Staff Writer 07/05/2026

Diesel owner OTB Group and Google Cloud partner on AI powered personalised shopping experiences

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Virtual try-on, AI recommendations, and 100-day returns: how online eyewear got smarter than your local optician

Staff Writer 01/05/2026 Staff Writer 01/05/2026

Virtual try-on, AI recommendations, and 100-day returns: how online eyewear got smarter than your local optician

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LOOOK.AI goes live with real-time AI powered clothing try-on feature for smart mirrors

Staff Writer 20/03/2026 Staff Writer 20/03/2026

LOOOK.AI goes live with real-time AI powered clothing try-on feature for smart mirrors

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Perfect Corp. and True Beauty Lashes opt to get personal with launch of LashLovr experience

Staff Writer 27/02/2026 Staff Writer 27/02/2026

Perfect Corp. and True Beauty Lashes opt to get personal with launch of LashLovr experience

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New Asos virtual try-on experience launches in partnership with AI fashion platform AIUTA

Staff Writer 17/02/2026 Staff Writer 17/02/2026

New Asos virtual try-on experience launches in partnership with AI fashion platform AIUTA

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Online fashion retailer Goddiva preps launch of AI tech powered virtual try-on experience

Staff Writer 21/01/2026 Staff Writer 21/01/2026

Online fashion retailer Goddiva preps launch of AI tech powered virtual try-on experience

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Perfect Corp. teams with Louis Vuitton to power virtual try-on service for launch of new makeup line

Staff Writer 30/10/2025 Staff Writer 30/10/2025

Perfect Corp. teams with Louis Vuitton to power virtual try-on service for launch of new makeup line

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Perfect Corp. teams with Erborian on Find Your Match TikTok campaign with virtual try-on

Staff Writer 10/10/2025 Staff Writer 10/10/2025

Perfect Corp. teams with Erborian on Find Your Match TikTok campaign with virtual try-on

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Sydney Sweeney headlines 3D and AI technology powered American Eagle Outfitters Fall ‘25 campaign

Staff Writer 24/07/2025 Staff Writer 24/07/2025

Sydney Sweeney headlines 3D and AI technology powered American Eagle Outfitters Fall ‘25 campaign

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Google launches AI powered app Doppl, allowing consumers to virtually try on outfits

Rachel Lawler 07/07/2025 Rachel Lawler 07/07/2025

Google launches AI powered app Doppl, allowing consumers to virtually try on outfits

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Personalised fashion shopping startup Doji bags $14 million seed round led by Thrive Capital

Staff Writer 16/05/2025 Staff Writer 16/05/2025

Personalised fashion shopping startup Doji bags $14 million seed round led by Thrive Capital

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Rachel Lawler 07/05/2025 Rachel Lawler 07/05/2025

Makip 3D avatar offering allows online shoppers to virtually try on fashion items before purchase

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Debenhams signs with be Retail Social virtual try on platform for fashion and beauty brands

Staff Writer 29/04/2025 Staff Writer 29/04/2025

Debenhams signs with be Retail Social virtual try on platform for fashion and beauty brands

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Staff Writer 20/02/2025 Staff Writer 20/02/2025

Australian fashion brand Bariano taps Try with Mirra tech as it replicates physical store fitting room experience online

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Banuba launches virtual make-up try-on plugin for Nuvemshop to boost online shopping experience in Latin American market

Staff Writer 20/02/2025 Staff Writer 20/02/2025

Banuba launches virtual make-up try-on plugin for Nuvemshop to boost online shopping experience in Latin American market

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Makeup by Mario taps FFFACE.ME technology for launch of new virtual try-on experience

Staff Writer 30/01/2025 Staff Writer 30/01/2025

Makeup by Mario taps FFFACE.ME technology for launch of new virtual try-on experience

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Perfect Corp. inks deal to buy virtual try-on technology and digitalisation solutions firm Wannaby from Farfetch

Staff Writer 27/12/2024 Staff Writer 27/12/2024

Perfect Corp. inks deal to buy virtual try-on technology and digitalisation solutions firm Wannaby from Farfetch

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Ulta Beauty taps NVIDIA StyleGAN2 gen AI model for virtual hair style and colour try-on experience

Staff Writer 20/12/2024 Staff Writer 20/12/2024

Ulta Beauty taps NVIDIA StyleGAN2 gen AI model for virtual hair style and colour try-on experience

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UK high street giant Next taps Vyking retail technology on virtual shoe try on offering for mobile shoppers

Staff Writer 18/12/2024 Staff Writer 18/12/2024

UK high street giant Next taps Vyking retail technology on virtual shoe try on offering for mobile shoppers

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UK virtual try on software specialist Zyler focuses on pixels over plastic as it releases digital Christmas jumper

Staff Writer 13/12/2024 Staff Writer 13/12/2024

UK virtual try on software specialist Zyler focuses on pixels over plastic as it releases digital Christmas jumper

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