DRESSX teams with Depop on series of AI powered resale styling and virtual try-on activations
DRESSX is partnering with Depop to bring AI powered virtual try-on to resale fashion through a series of live events, beginning with the Governors Ball in New York on 5th June.
At that event, visitors were able to engage with the DRESSX Mirror, an AI powered virtual try-on experience featuring a curated selection of 300 items from Depop sellers across categories including Western, Y2K, Streetwear and Minimalism. Guests were able to mix and match tops, bottoms, shoes, bags, belts and accessories to create complete personalised looks directly within the experience.
Once guests finalised their styling combinations, they received their generated look via email or text message together with links to shop the featured pieces on Depop. The partnership highlights a new use case for DRESSX technology: making seller generated and UGC style fashion content instantly shoppable and interactive without relying on traditional high production e-commerce imagery.
“We are excited to partner with Depop to bring virtual try-on into a completely new context: resale fashion, seller creativity and live event discovery,” say Daria Shapovalova and Natalia Modenova, Co-founders at DRESSX.
“What makes this experience especially exciting is that it transforms Depop seller content into an interactive styling journey, where users can experiment with full looks in real time, including clothing, shoes, bags, belts and accessories. For us, this is an important step in showing how AI powered try-on can make fashion content more interactive, discoverable and engaging far beyond traditional ecommerce environments.”
“It also demonstrates that this technology is not limited to new luxury fashion or studio shot product catalogues, but can work equally powerfully within resale fashion and community-driven platforms so popular with Gen Z audiences. Making virtual try-on work with seller-generated and UGC style fashion content is technically far more challenging than traditional ecommerce imagery, which makes this partnership especially exciting for us. It opens up entirely new possibilities for how pre-loved fashion can be experienced digitally.”
2026 RTIH Innovation Awards
AI will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
