Foot Locker teams with Stylitics as retailer taps AI technology to launch app-based closet builder solution
Foot Locker has developed, in partnership with Stylitics, a new AI powered closet builder, Fits, within its mobile app. In a LinkedIn post, Michael Cera, Interim Head of Product Management and Design at Foot Locker, said: “AI is everywhere. But, at Foot Locker, we challenged ourselves to think about how to improve and make positive change to our customers shopping experience through the use of AI.”
He added: “We engaged with customers, really listened, and in partnership with Stylitics, developed a key new closet builder within the Foot Locker app - let me introduce you to Fits! Start with something you own. Discover personalised outfits built around it. See those looks come to life on a virtual model.”
Customers can upload or take a photo of something they own, discover complete outfits built around it, and visualise those looks on a virtual model. Paired with a cart addition from the model view, the aim is to make purchasing a whole outfit styled around your own products that much easier.
Cera concluded: “This was a collaborative effort across Experience Design, Product Management, E-comm, Brand, and Stylitics, and came to life exactly as we all set out to do. Download or open your Foot Locker app today and give it a try!”
2026 RTIH Innovation Awards
AI will be a key focus area at the 2026 RTIH Innovation Awards.
The awards, which celebrate global retail technology innovation in a fast moving omnichannel world, have now closed for entries. Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2026 shortlists and finalists here.
We received a record number of entries this year and many fantastic examples of technology excellence driving transformative change across the global retail sector.
Congratulations to all those who made it through the initial submission process! It’s now over to our star studded judging panel who will decide the winners to be announced at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London.
The event will be held on Wednesday, 4th November and consist of a drinks reception, three course meal, awards ceremony presided over by award winning stand-up comedian, presenter, actor and broadcaster, Aurie Styla, and after party until 1am.
Click here to book your place at the 2026 RTIH Innovation Awards Ceremony on Wednesday, 4th November.
