Tesco Media ramps up advertising capabilities push through new technology partnership with Kevel
Tesco Media has announced a new partnership with ad infrastructure provider Kevel. Kevel’s technology powers Tesco Media Ad Manager, a new client facing platform designed to make planning, booking, measuring and optimising media simpler, more connected and more useful for brands. It will play a central role in helping Tesco Media to develop new advertising formats and capabilities across its digital channels.
Stacy Gratz, Revenue and Growth Director at Tesco Media, says: “Retail media works best when it creates value for customers as well as advertisers. This partnership gives us greater flexibility to build advertising experiences around how our customers actually shop, while making it easier for brands to use Tesco’s scale and customer insights effectively. Kevel’s technology will help us move faster, develop new capabilities and continue evolving Tesco Media around the needs of our advertisers and customers.”
James Avery, Founder and CEO at Kevel, says: “Tesco has a clear vision for the role retail media can play for both its customers and advertising partners. We’re proud that Kevel’s technology will support Tesco Media as it builds the next generation of its advertising proposition, giving its team the flexibility to innovate and develop new experiences at scale.”
Kevel’s technology is being introduced across Tesco Media in phases, with the first advertising placements now live and further capabilities planned across Tesco’s digital ecosystem.
2026 RTIH Innovation Awards
Retail media will be a key focus area at the 2026 RTIH Innovation Awards.
The awards, which celebrate global retail technology innovation in a fast moving omnichannel world, have now closed for entries. Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2026 shortlists and finalists here.
We received a record number of entries this year and many fantastic examples of technology excellence driving transformative change across the global retail sector.
Congratulations to all those who made it through the initial submission process! It’s now over to our star studded judging panel who will decide the winners to be announced at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London.
The event will be held on Wednesday, 4th November and consist of a drinks reception, three course meal, awards ceremony presided over by award winning stand-up comedian, presenter, actor and broadcaster, Aurie Styla, and after party until 1am.
Click here to book your place at the 2026 RTIH Innovation Awards Ceremony on Wednesday, 4th November.
