Grocery retailer Panda teams with Spike and GoWit to power e-commerce media push in Saudi Arabia
Panda Retail, a grocery retailer in Saudi Arabia, has partnered with Spike Media Saudi, GoWit’s partner in the region, operating locally as GoSpike, to accelerate its digital media transformation push in the Kingdom.
With more than 200 stores, over 14 million online shoppers, and one million monthly active app visits, Panda offers advertisers touchpoints across both physical and digital channels. Building on this reach, the partnership will enable it to expand advertiser participation, manage growing campaign and inventory volumes, and scale its e-commerce media business through more automated, data driven, and measurable media operations.
“As we continue our digital transformation, e-commerce media gives us new opportunities to connect brands with our customers in relevant and measurable ways,” says Ahmad Chehade, CMO at Panda Retail. “Our partnership with Spike Media brings strong Saudi market expertise and advertising capabilities to support the continued growth of our digital ecosystem.”
“We are proud to work alongside Panda as a success partner for its e-commerce media journey,” says Osama Bukhari, CEO at Spike Media Saudi. “By combining Panda’s strong digital presence with our local market expertise and advertiser relationships, we can create greater opportunities for brands to connect with shoppers across the Kingdom.”
GoWit will provide the technology infrastructure powering Panda’s e-commerce media platform, combining first-party data activation, AI powered auction and bidding, campaign automation, and real-time measurement and reporting.
“Panda represents the scale and ambition shaping the next phase of retail media in Saudi Arabia,” says Emrah Adsan, CEO at GoWit. “Together with Spike Media, we’re connecting advanced technology, local market demand, and omnichannel media capabilities to help Panda build a more integrated, measurable, and scalable retail media business.”
2026 RTIH Innovation Awards
Retail media will be a key focus area at the 2026 RTIH Innovation Awards.
The awards, which celebrate global retail technology innovation in a fast moving omnichannel world, have now closed for entries. Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2026 shortlists and finalists here.
We received a record number of entries this year and many fantastic examples of technology excellence driving transformative change across the global retail sector.
Congratulations to all those who made it through the initial submission process! It’s now over to our star studded judging panel who will decide the winners to be announced at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London.
The event will be held on Wednesday, 4th November and consist of a drinks reception, three course meal, awards ceremony presided over by award winning stand-up comedian, presenter, actor and broadcaster, Aurie Styla, and after party until 1am.
Click here to book your place at the 2026 RTIH Innovation Awards Ceremony on Wednesday, 4th November.
