Retail media and AdTech specialist GoWit lands funding in investment round headed up by Nuwa Capital

GoWit, an EMEA focused commerce and retail media network, has announced an undisclosed investment round led by Nuwa Capital, with participation from existing backers Formus Capital, APY Ventures, and DCP.

The new capital will fuel its expansion plans and the development of AI tools that aim to enhance ad performance, data intelligence, and monetisation for retailers, brands, and agencies.

GoWit’s technology is used retailers and marketplaces including Carrefour (Turkey), Union Coop (UAE), Raneen (Egypt), Toters Delivery (Lebanon), Mumzworld (UAE), and Heureka Group (Czech Republic). The company is collaborating with ecosystem partners such as Goldbach (Switzerland), Spike Media (MENA), and Akinon (EMEA) in building a connected retail media infrastructure.

“We built the most intelligent, connected commerce and retail media network that enables every retailer, brand, and agency to grow profitably through a unified ad platform offering scalable technology, strong demand, and best-in-class operations,” says Emrah Adsan, Co-Founder and CEO at GoWit. 

“Our success across MENA and Europe shows the strength of our technology and partnerships. This investment will accelerate our EMEA expansion and advance our AI driven platform bringing next level intelligence and automation to retail media.”

Nuwa Capital is a Dubai-based venture firm investing across technology, commerce, and digital infrastructure. This investment marks its first move beyond MENA.

“Retail media is growing worldwide and accelerating in MENA. GoWit sets the bar in product, performance, and execution and delivers measurable ROI, clearly ahead of the field. We’ve been impressed by a team building to a truly global standard. We’re proud to lead this round as they scale across EMEA.” says Sarah Abu Risheh, Partner at Nuwa Capital.

RTIH AI in Retail Awards

RTIH proudly presents the first edition of its AI in Retail Awards, sponsored by 3D Cloud and EdTech Innovation Hub.

This is now open for entries. Deadline for submissions is Friday, 5th December. It’s free to enter and you can do so across multiple categories.

Check out categories and entry forms here.

As we witness a digital transformation revolution across all channels, AI tools are reshaping the omnichannel game, from personalising customer experiences to optimising inventory, uncovering insights into consumer behaviour, and enhancing the human element of retailers' businesses.

With 2025 set to be the year when AI and especially gen AI shake off the ‘heavily hyped’ tag and become embedded in retail business processes, our newly launched awards celebrate global technology innovation in a fast moving omnichannel world and the resulting benefits for retailers, shoppers and employees.

Our 2025 winners will be those companies who not only recognise the potential of AI, but also make it usable in everyday work - resulting in more efficiency and innovation in all areas.

Winners will be announced at an evening event at The Barbican in Central London on Thursday, 29th January. This will kick off with a drinks reception in the stunning Conservatory, followed by a three course meal, and awards ceremony in the Garden Room.