Hello Texas as Wonder announces first expansion beyond the Northeast and Mid‑Atlantic

Wonder, a food delivery and technology startup founded in 2018 and fronted by former Walmart U.S. eCommerce executive, Marc Lore, has announced its expansion into Texas.

After the recent opening of its 100th location Stateside, this is the company's first move beyond the Northeast and Mid-Atlantic, and will bring it to the Dallas-Fort Worth, Houston, Austin, and San Antonio metropolitan areas.

"We're excited to enter Texas and introduce more people to what makes Wonder unique - chef crafted menus, unmatched variety, and seamless convenience," says former Tesco and Amazon executive Tony Hoggett, CEO at Wonder North America.

"Texas' dynamic food culture, population growth, and suburban footprint align closely with our delivery first model. This expansion builds on the systems, infrastructure, and experience that have powered our growth in the Northeast and furthers our ability to invest in local communities to support long-term success."

Ahead of its first openings early next year, Wonder says that it is making significant investments in communities across Texas, including new storefront construction, kitchen buildouts, technology infrastructure, and professional services. It intends to open more than 100 locations in Texas by the end of 2027.

2026 RTIH Innovation Awards

Food delivery will be a key focus area at the 2026 RTIH Innovation Awards.

The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Thursday, 15th October.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.