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Posts tagged AdTech

AdTech industry veteran Sarah Lawson Johnston joins Vudoo as MD or Europe, the Middle East and Africa

AdTech industry veteran Sarah Lawson Johnston joins Vudoo as MD or Europe, the Middle East and Africa

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AppointmentsStaff WriterNovember 6, 2024AdTech, 2024 RTIH Innovation Awards, Appointments, Vudoo, Sarah Lawson JohnstonComment

Instacart and Roku expand their advertising tie up with new shoppable formats and targeting capabilities

Instacart and Roku expand their advertising tie up with new shoppable formats and targeting capabilities

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Shoppable TVStaff WriterOctober 10, 2024Instacart, Roku, 2024 RTIH Innovation Awards, AdTech, Shoppable TV, CPG brandsComment

dunnhumby powered Tesco Media and Insight Platform extends tie up with AdTech firm The Trade Desk

dunnhumby powered Tesco Media and Insight Platform extends tie up with AdTech firm The Trade Desk

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AdTechStaff WriterSeptember 27, 2024Tesco Extra Cheshuntdunnhumby, Tesco Media and Insight Platform, AdTech, Tesco, 2024 RTIH Innovation Awards, AdvertisingComment

Turkish retailer CarrefourSA and AdTech firm GoWit shake hands on retail media advertising partnership

Turkish retailer CarrefourSA and AdTech firm GoWit shake hands on retail media advertising partnership

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Staff WriterSeptember 17, 2024CarrefourSA, GoWit, AdTech, Retail media, 2024 RTIH Innovation AwardsComment

Vudoo expands into the Americas and announces AdTech veteran Raj Chauhan as new President

Vudoo expands into the Americas and announces AdTech veteran Raj Chauhan as new President

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AppointmentsStaff WriterSeptember 4, 2024Vudoo, Raj Chauhan, Advertising commerce technology, Appointments, 2024 RTIH Innovation Awards, AdTechComment

AdTech specialist GoWit follows funding round with launch of free self-service retail media integration

AdTech specialist GoWit follows funding round with launch of free self-service retail media integration

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AdTechStaff WriterAugust 28, 2024GoWit, Funding news, 2024 RTIH Innovation Awards, Retail media, AdTechComment

Retail media advertising specialist GoWit bags $1.3 million in funding to drive expansion across Europe and MENA

Retail media advertising specialist GoWit bags $1.3 million in funding to drive expansion across Europe and MENA

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Funding newsStaff WriterAugust 12, 2024GoWit, Funding news, AdTech, Retail media, Kingfisher, Startups, Funding rounds, 2024 RTIH Innovation AwardsComment

Gopuff goes live with in-house ads platform powered by artificial intelligence and machine learning technologies

Gopuff goes live with in-house ads platform powered by artificial intelligence and machine learning technologies

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AdTechStaff WriterJuly 26, 2024Gopuff, Quick commerce, Rapid delivery, Tom Brady, On demand delivery, AI, Machine learning, Advertising, Retail media, AdTechComment

Gran Pantalla, Screensor Tech and DENEVA launch AI and Big Data powered taxi advertising pilot in Madrid

Gran Pantalla, Screensor Tech and DENEVA launch AI and Big Data powered taxi advertising pilot in Madrid

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AdTechStaff WriterJuly 16, 2024Gran Pantalla, Screensor Tech, DENEVA, Madrid, AI, Big Data, Advertising, Taxis, Geolocation, DigiTaxi, AdTechComment

Payments and shopping assistant firm Klarna connects with PubMatic to leverage power of programmatic advertising

Payments and shopping assistant firm Klarna connects with PubMatic to leverage power of programmatic advertising

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AdTechStaff WriterMay 2, 2024PubMatic, Klarna, FinTech, Programmatic advertising, Advertising, AdTech, PaymentsComment

Black cab drivers assemble! Drovo inks exclusive UK OOH display partnership with mobility app Bolt

Black cab drivers assemble! Drovo inks exclusive UK OOH display partnership with mobility app Bolt

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AdTechStaff WriterApril 5, 2024Drovo, Bolt, Taxis, London, AdTech, Advertising, Mobile appsComment

Focus on mental health as Nickelytics and Starship Technologies tie up launches at two US campuses

Focus on mental health as Nickelytics and Starship Technologies tie up launches at two US campuses

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Autonomous deliveryStaff WriterMarch 29, 2024Nickelytics, Starship Technologies, Universities, Students, AdTech, Autonomous deliveries, Robots, Mental health, InclusionComment

NielsenIQ BASES and McDonald’s USA introduce Cultural Resonance module for inclusive advertising testing

NielsenIQ BASES and McDonald’s USA introduce Cultural Resonance module for inclusive advertising testing

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InclusionStaff WriterMarch 26, 2024NielsenIQ BASES, NIQ, AdTech, Inclusion, McDonald’s, Adverts, Inclusive technologyComment

European AdTech firm Utiq announces UK launch and appoints Sara Vincent as Managing Director

European AdTech firm Utiq announces UK launch and appoints Sara Vincent as Managing Director

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AppointmentsStaff WriterJanuary 18, 2024Utiq, AdTech, One the move, Startups, Sara Vincent, UK retail, AppointmentsComment

AdTech startup Drovo pulls in £3m following Series A round led by Maven Capital Partners

AdTech startup Drovo pulls in £3m following Series A round led by Maven Capital Partners

Funding newsStaff WriterOctober 24, 2023Drovo, AdTech, Maven Capital Partners, Funding news, Funding rounds, Startups, OOH mediaComment

Sainsbury’s, Nectar360, Clear Channel celebrate partnership milestone with digital screen network move

Sainsbury’s, Nectar360, Clear Channel celebrate partnership milestone with digital screen network move

Retail mediaStaff WriterOctober 5, 2023Nectar360, Nectar, Sainsbury's, Clear Channel, Retail media, Stores, Digital screens, Sainsbury's Live, AdTechComment

Forest launches Points of Interest partnership with Whole Foods Market, live across five London stores

Forest launches Points of Interest partnership with Whole Foods Market, live across five London stores

AdTechStaff WriterSeptember 20, 2023Forest, Whole Foods Market UK, London, eBikes, Green retail, Stores, AdTechComment

Schwarz Media and The Trade Desk shake hands on strategic retail media partnership

Schwarz Media and The Trade Desk shake hands on strategic retail media partnership

Retail mediaStaff WriterJuly 20, 2023Schwarz Media, The Trade Desk, Lidl, Kaufland Marktplatz, AdTech, Advertising, Retail media, Online retailComment

AdTech startup GoWit raises $1 million and preps global expansion and product development

AdTech startup GoWit raises $1 million and preps global expansion and product development

Funding newsStaff WriterJuly 4, 2023GoWit, AdTech, Startups, Funding news, Funding roundsComment

The Trade Desk partners with Ocado on 'new approach to retail media on the open internet'

The Trade Desk partners with Ocado on 'new approach to retail media on the open internet'

Retail mediaStaff WriterMarch 7, 2023The Trade Desk, Ocado, Ocado Retail, AdTech, Data and insight, Data, Retail mediaComment