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How smart brands use OOH to strengthen the retail funnel

Staff Writer 05/12/2025 Staff Writer 05/12/2025

How smart brands use OOH to strengthen the retail funnel

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Samsung Ads flags first use of interactive GameBreaks CTV ad unit, created with Domino’s Pizza and Havas

Staff Writer 02/12/2025 Staff Writer 02/12/2025

Samsung Ads flags first use of interactive GameBreaks CTV ad unit, created with Domino’s Pizza and Havas

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Retail media and AdTech specialist GoWit lands funding in investment round headed up by Nuwa Capital

Staff Writer 17/11/2025 Staff Writer 17/11/2025

Retail media and AdTech specialist GoWit lands funding in investment round headed up by Nuwa Capital

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Wolt Ads agrees five new partnerships in bid to reach shoppers outside of its app in new ways

Staff Writer 15/10/2025 Staff Writer 15/10/2025

Wolt Ads agrees five new partnerships in bid to reach shoppers outside of its app in new ways

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Goldbach and AdTech specialist GoWit shake hands on retail media partnership in Switzerland

Staff Writer 25/06/2025 Staff Writer 25/06/2025

Goldbach and AdTech specialist GoWit shake hands on retail media partnership in Switzerland

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GoWit appoints Cemil Toksöz as Chief Strategy Officer for global growth and product innovation push

Staff Writer 20/06/2025 Staff Writer 20/06/2025

GoWit appoints Cemil Toksöz as Chief Strategy Officer for global growth and product innovation push

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Gopuff teams with Koddi to enhance its in-house ads platform with new incrementality solutions

Staff Writer 25/04/2025 Staff Writer 25/04/2025

Gopuff teams with Koddi to enhance its in-house ads platform with new incrementality solutions

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Lyft StackAdapt tie up enables programmatic in-app ads for advertisers to engage consumers on the go

Staff Writer 11/04/2025 Staff Writer 11/04/2025

Lyft StackAdapt tie up enables programmatic in-app ads for advertisers to engage consumers on the go

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Criteo brings in industry veteran Michael Komasinski as CEO amid AI fuelled transformation push

Staff Writer 15/01/2025 Staff Writer 15/01/2025

Criteo brings in industry veteran Michael Komasinski as CEO amid AI fuelled transformation push

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John Lewis sleighs the competition with its Christmas 2024 advert, Asda and Marks and Spencer also performing well

Staff Writer 11/12/2024 Staff Writer 11/12/2024

John Lewis sleighs the competition with its Christmas 2024 advert, Asda and Marks and Spencer also performing well

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Mirakl strengthens position in retail media space as it announces acquisition of AI powered AdTech company Adspert

Staff Writer 10/12/2024 Staff Writer 10/12/2024

Mirakl strengthens position in retail media space as it announces acquisition of AI powered AdTech company Adspert

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AdTech industry veteran Sarah Lawson Johnston joins Vudoo as MD or Europe, the Middle East and Africa

Staff Writer 06/11/2024 Staff Writer 06/11/2024

AdTech industry veteran Sarah Lawson Johnston joins Vudoo as MD or Europe, the Middle East and Africa

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Instacart and Roku expand their advertising tie up with new shoppable formats and targeting capabilities

Staff Writer 10/10/2024 Staff Writer 10/10/2024

Instacart and Roku expand their advertising tie up with new shoppable formats and targeting capabilities

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dunnhumby powered Tesco Media and Insight Platform extends tie up with AdTech firm The Trade Desk

Staff Writer 27/09/2024 Staff Writer 27/09/2024

dunnhumby powered Tesco Media and Insight Platform extends tie up with AdTech firm The Trade Desk

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Turkish retailer CarrefourSA and AdTech firm GoWit shake hands on retail media advertising partnership

Staff Writer 17/09/2024 Staff Writer 17/09/2024

Turkish retailer CarrefourSA and AdTech firm GoWit shake hands on retail media advertising partnership

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Vudoo expands into the Americas and announces AdTech veteran Raj Chauhan as new President

Staff Writer 04/09/2024 Staff Writer 04/09/2024

Vudoo expands into the Americas and announces AdTech veteran Raj Chauhan as new President

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AdTech specialist GoWit follows funding round with launch of free self-service retail media integration

Staff Writer 28/08/2024 Staff Writer 28/08/2024

AdTech specialist GoWit follows funding round with launch of free self-service retail media integration

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Retail media advertising specialist GoWit bags $1.3 million in funding to drive expansion across Europe and MENA

Staff Writer 12/08/2024 Staff Writer 12/08/2024

Retail media advertising specialist GoWit bags $1.3 million in funding to drive expansion across Europe and MENA

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Gopuff goes live with in-house ads platform powered by artificial intelligence and machine learning technologies

Staff Writer 26/07/2024 Staff Writer 26/07/2024

Gopuff goes live with in-house ads platform powered by artificial intelligence and machine learning technologies

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Gran Pantalla, Screensor Tech and DENEVA launch AI and Big Data powered taxi advertising pilot in Madrid

Staff Writer 16/07/2024 Staff Writer 16/07/2024

Gran Pantalla, Screensor Tech and DENEVA launch AI and Big Data powered taxi advertising pilot in Madrid

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