Fashion brand SIMKHAI onboard as Croissant Pay solution expands to Shopify Checkout and in-store
Croissant, a shopping and rewards app for luxury fashion, reports that its Croissant Pay solution is now available in Shopify Checkout and at the register through Shopify POS and all other PoS systems. Fashion brand SIMKHAI is among the first to offer it through the new integration.
“Reaching a luxury customer costs more every year, and the first order rarely pays for itself. The industry needs two things: alternative means of acquiring the right shoppers, and deeper loyalty,” says John Howard, CEO and Co-Founder at Croissant.
“Croissant brings both. Our members hold spending power in Croissant: credit from the pieces they've sold, rewards from the brands they shop, and exclusive offers from the brands they want next. Croissant Pay brings that spending power to a brand's checkout and its stores, and the brand pays only when a member spends. Shoppers earn more credit on each subsequent purchase, keeping them loyal to the curated list of brands in Croissant’s network.”
SIMKHAI, a Los Angeles-based fashion house founded by Jonathan Simkhai, began accepting Croissant Pay online on 11th September, the day of its Spring/Summer 2027 runway show, and in its SoHo store on Mercer Street, where it hosted a correlating private shopping event. More than 6,600 Croissant members currently own SIMKHAI items.
“We’re continually exploring thoughtful ways to enhance the SIMKHAI customer experience,” says Martin Vestre, Chief DTC Officer at SIMKHAI. “Croissant Pay offers another way to engage with the brand while introducing SIMKHAI to a new audience.”
“Innovation has always been central to SIMKHAI, both in our design ethos and in how we connect with our customers,” adds Jonathan Simkhai. “Croissant offers a fresh way to discover us, and we’re excited to bring this partnership to our community.”
2026 RTIH Innovation Awards
We're hugely pleased to present the finalists and shortlists for the 2026 RTIH Innovation Awards, sponsored by 3D Cloud, Business France, and Retail Technology Show 2027.
We received a record number of entries this year and many fantastic examples of technology excellence driving transformative change across the global retail sector.
Congratulations to all those who made it through the initial submission process, including Croissant Pay. It’s now over to our star studded judging panel who will decide the winners to be announced at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London.
The event will be held on Wednesday, 4th November and consist of a drinks reception, three course meal, awards ceremony presided over by award winning stand-up comedian, presenter, actor and broadcaster, Aurie Styla, and after party until 1am.
Click here to book your place at the 2026 RTIH Innovation Awards Ceremony on Wednesday, 4th November.
