Dike & Son lays claim to 92% sell-through on reduced products with Gander retail technology
Independent retailer Dike & Son Superstore says it has achieved a 92% sell-through rate on reduced products, according to its latest weekly September figures. That is up from around 73% when it joined Gander in February 2026.
The increase of around 19 percentage points follows improvements to the way the store manages reductions, alongside promotion of Gander through its Facebook page. In the latest reporting week, Dike & Son sold 1,200 of the 1,310 products it reduced.
Adam Vincent, Company Director at Dike & Son, says: “Our team has worked hard to make reductions a consistent part of how we operate and we have also used Facebook to let customers know they can find great value through Gander. Seeing our sell-through rise from around 73% in February to 92% in our latest weekly figures is a fantastic result. It shows what our colleagues can achieve when the right technology is backed by good processes in-store.”
Ian Bacon, Consultant at Gander, says: “Dike & Son’s results show the difference that a committed store team can make. They have improved the way reductions are managed and made sure local shoppers know what’s available. Selling more than nine in ten reduced products in the latest week is an excellent achievement and a useful example for other independent retailers looking to get more value from their reductions.”
So hot right now
Gander is included in RTIH’s first ever Retail Technology Hot 100 List. Launching in August, this sees us bringing you the hottest companies whose solutions and systems are helping drive the retail sector forward.
Our Founder and Editor, Scott Thompson, drew up a list of 150 companies that had consistently been on his radar over the past 12 months whilst bringing our community the latest retail tech news and views that matter. These companies operate across the omnichannel retail landscape (stores, online, mobile, supply chain, payments etc).
Our judging panel, including Vineta Bajaj, Group CFO, Holland & Barrett, Dan McGrath, JD Group Customer Operations, JD Sports, Dr. Astha Purohit, Director of Product Management, Customer Data and Identity, Walmart, and Paula Bobbett, Chief Data and Digital Officer, Boots, provided feedback on those who have the most innovative, forward thinking technology offerings and are also best addressing retailers' current challenges, painpoints, and opportunities.
The judges used the following framework when making their picks:
1. Retailer problem fit - how meaningful, strategic, and widely felt the retailer pain being addressed is.
2. Production traction in retail (2025–2026) - real named retailer deployments, pilots.
3. Innovation and defensibility - genuine technical novelty paired with a defensible competitive position.
And there was also a public vote, with thousands of members of our community of retail tech enthusiasts getting involved. Thanks to all those who took part! Based on the judging panel's feedback and the public vote, we then drew up our first ever RTIH Retail Technology Hot 100.
So, without further ado, here are the 100 hottest global retail technology ventures right now. Drum roll, please…
