Lyft StackAdapt tie up enables programmatic in-app ads for advertisers to engage consumers on the go

Lyft Media and StackAdapt have announced a programmatic in-app ad solution, enabling brands, agencies, and merchants to connect with millions of Lyft riders daily through hyper-localised, intent driven advertising. The partnership is powered by Kevel.

“Partnering with Lyft and Kevel opens an extraordinary advertising avenue for agencies to engage a mobile, diverse audience,” says Greg Joseph, VP of Inventory Development at StackAdapt. “Together, we’re transforming the local ad experience by connecting brands, agencies, merchants, and restaurants to consumers at meaningful points in their daily lives.”

“We’re thrilled to create new opportunities for brands to connect with riders seamlessly and in ways that elevate the ride experience,” says Shane Dwyer, Head of Sales, Lyft Media. “Lyft’s partnership with StackAdapt provides a unique way for programmatic buyers to reach consumers at key moments through strategic placements in the rider journey, delivering value for both riders and advertisers.”

With more than 40 million active riders per year, Lyft’s platform reaches a variety of audiences, including commuters, event goers, and travellers. Lyft Media’s digital offerings are available in the app across the US and include formats such as video and poster units, complemented by first-party targeting and measurement capabilities.

“Through this collaboration, Lyft is redefining the rider experience by putting tailored, data driven, and relevant opportunities at their fingertips,” says James Avery, CEO at Kevel. “By combining our powerful API led retail media technology with StackAdapt’s second to none ad buying platform, we can help Lyft reach its customers in the most appropriate and opportune ways. It’s been great to partner with StackAdapt who share a very similar approach to us in our mission to revolutionise the advertising experience for today’s modern world.”

2025 RTIH INNOVATION AWARDS

AdTech will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which will open for entries in April, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.