Visual Art signs five-year agreement with Danish grocery retailer and Netto owner Salling Group

Visual Art has inked a five-year agreement with Salling Group, the Denmark-based grocery retailer with brands such as Netto, Føtex, and Bilka.

The deal includes Visual Art’s digital signage software, full technical migration, remote and on-site support, and integration with Salling Group’s current ad tech platform. The pair will also explore new functionalities related to audience data, campaign measurement, and sensor-based activation.

“I meet many companies working with in-store retail media, but Salling Group’s drive and innovative mindset truly stand out. They have a purposeful and forward looking approach to how digital communication should create value every day. We look forward to building a long-term partnership together,” says Andreas Lind, Chief Commercial Officer at Visual Art.

“This is a defining moment for Visual Art in Denmark. We are incredibly proud to partner with Salling Group and their team. Their commitment to innovation and excellence aligns perfectly with our vision for digital in-store communication,” says Rasmus Langbjerg, Country Manager at Visual Art Denmark.

“Visual Art combines a fantastic digital signage software solution with a strategic understanding of both retail and media that is rare. We see great potential in jointly evolving our offering, both by optimising what exists and adding new components that further enhance the experience and commercial value,” says Anders Spicker, Head of Retail Media at Salling Group.

2025 RTIH INNOVATION AWARDS

Digital signage will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.