Elizabeth Hernandez heads back to Sam’s Club as Director of Personalisation Strategy & Activation

Elizabeth Hernandez has joined Sam’s Club as Director of Personalisation Strategy & Activation.

She moves over from parent company Walmart and has also worked at Sam's Club previously, holding the role of Financial Planning. Her CV also includes a stint at Target.

"Personalisation sits at the intersection of data, technology, and member experience - and Sam’s Club is uniquely positioned to do some powerful things in this space. I’m looking forward to working with an exceptional team to build experiences that make every interaction more relevant, helpful, and seamless for our members," she says.

"Thankful for the mentors, teammates, and leaders who have supported me along the way and I’m excited for what’s ahead."

2026 RTIH Innovation Awards

Personalisation will be a key focus area at the 2026 RTIH Innovation Awards.

The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Thursday, 15th October.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.