Shopsense AI launches retail media platform for broadcasters with Paramount Global onboard as partner Continue reading… Read More Retail mediaStaff WriterApril 5, 2024Shopsense AI, Paramount Global, AI, Retail media platforms, Retail media, Mobile retail, CMT Music Awards, AdvertisingComment
Black cab drivers assemble! Drovo inks exclusive UK OOH display partnership with mobility app Bolt Continue reading… Read More AdTechStaff WriterApril 5, 2024Drovo, Bolt, Taxis, London, AdTech, Advertising, Mobile appsComment
Pinterest pays homage to iconic action movies in global campaign flagging its products for advertisers Continue reading… Read More Social mediaStaff WriterFebruary 22, 2024Pinterest, Advertising, Social media, Social commerce, P is for Performance campaignComment
The Trade Desk research: many UK marketers planning to activate retail data and tap new opportunities by 2025 Retail dataStaff WriterSeptember 26, 2023The Trade Desk, Retail data, Advertising, MarketersComment
Schwarz Media and The Trade Desk shake hands on strategic retail media partnership Retail mediaStaff WriterJuly 20, 2023Schwarz Media, The Trade Desk, Lidl, Kaufland Marktplatz, AdTech, Advertising, Retail media, Online retailComment
Chilly’s plugs new Series 2 Flip bottle with multi-sensory immersive event in heart of London MarketingStaff WriterMay 15, 2023Chilly’s, VCCP London, Girl&Bear, Social media, Sustainable retail, Green retail, UK retail, Marketing, AdvertisingComment
Finding your business's way through the marketing maze MarketingStaff WriterMay 4, 2023Marketing, MarTech, Advertising, Social mediaComment
The potential of deep fakes in retail and advertising AIStaff WriterApril 28, 2023AI, Artificial Intelligence, Deepfakes, Advertising, ChatGPTComment
Cadbury taps social and podcasts as it launches tongue-in-cheek campaign for Cadbury Brunch bars MarketingStaff WriterApril 24, 2023Cadbury, Social media, Podcasts, Advertising, Marketing, Cadbury Brunch, VCCP, Girl&Bear., OOH, YouTubeComment
Tango sets sights on Generation Z as it goes for Bust and taps back into ‘mischievous advertising heritage’ MarketingStaff WriterApril 20, 2023Tango, Britvic, VCCP London, Girl&Bear., Soft drinks, Advertising, Social media, Cinemas, TV, VoD, MarketingComment
AI powered digital advertising specialist LoopMe brings in Nikki Sheridan as Client Director AppointmentsStaff WriterApril 13, 2023Nikki Sheridan, LoopMe, Advertising, AI, On the move, AppointmentsComment
The role of public and internal communication for growing companies CommunicationsStaff WriterMarch 17, 2023Communications, Media, Social media, Websites, Advertising, EmployeesComment
AdTech firm Ogury appoints industry veteran Emily Barfuss as Chief Marketing Officer AppointmentsStaff WriterFebruary 14, 2023Ogury, AdTech, Appointments, Emily Barfuss, Chief Marketing Officer, CMOs, AdvertisingComment
Budweiser transforms advertising billboard to showcase up and coming artists on eve of Brit Awards MusicStaff WriterFebruary 9, 2023Brit Awards, Budweiser, Beer, Hospitality and leisure, Billboards, Advertising, QR codes, Music, The O2 arenaComment
Meta dominates UK e-commerce advertising space, but top spot under threat E-commerceStaff WriterDecember 14, 2022E-commerce, Online retail, Advertising, Meta, Facebook, Instagram, TikTok, Google, Social media, Retail media networksComment
Five effective strategies to increase mobile app downloads Mobile retailStaff WriterNovember 1, 2022Mobile apps, Mobile phones, Mobile retail, Smartphones, Social media, Omnichannel retail, Influencers, Advertising, MarketingComment
Pacvue teams with Kroger Precision Marketing for on-site advertising Retail mediaStaff WriterJuly 11, 2022Pacvue, Kroger, Online retail, Kroger Precision Marketing, APIs, Retail media, Advertising, Grocery retail, US retailComment
Cutting the cost of your retail startup StartupsStaff WriterFebruary 7, 2022Startups, Retail technology, Suppliers, Employees, Advertising, Inventory, AutomationComment
How to drive your business in a sustainable direction SustainabilityStaff WriterJanuary 11, 2022Sustainable retail, Sustainability, Green retail, Advertising, RecyclingComment
How effective is booklet marketing in the UK? MarketingStaff WriterNovember 17, 2021Booklet marketing, Marketing, Social media, Advertising, Brand awarenessComment