Sky Media signs up American snack brand Cheez-It as headline sponsor for Sky One relaunch

Sky Media has secured Cheez-It as the headline sponsor of the newly relaunched Sky One in a 12-month deal.

The exclusive partnership will see Cheez-It run year-round 15” and 5” idents across Sky One’s schedule, aligning with comedy and personality led programming including Rob & Romesh Vs, Ted and The Paper.

The deal, brokered by Sky Media and supported by Carat and The Story Lab, focuses on ABC1 45+ audiences, while aiming to offer improved effective value versus spot TV through continuous AV presence.

Elena Mancini, Marketing Lead, Cheez-It Europe, says: “It’s a real pleasure for Cheez-It to partner with Sky One as it relaunches such a beloved channel with an incredibly rich entertainment lineup.”

“The spirit of Sky One - uplifting, energetic, and delightfully bold - is fully aligned with the Cheez-It brand and our mission to bring joyful, flavour packed moments to people’s everyday lives. We love imagining viewers settling in for an evening of fantastic Sky One programming while enjoying some delicious Cheez-It snacks. Truly, we couldn’t dream of a better night in.”

Karin Seymour, Director of Client & Marketing at Sky Media, says: “It’s great to have Cheez-It onboard as we bring Sky One back. TV is made for the cosy, curl-up moments and perfect for Cheez-It to connect with audiences as they build their presence in the UK”

The sponsorship forms a key pillar of American brand Cheez-It’s wider integrated UK marketing strategy, aimed at building brand awareness and strengthening cultural relevance with British audiences.

2026 RTIH Innovation Awards

Marketing technology will be a key focus area at the 2026 RTIH Innovation Awards.

The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.