Amazon UK customers are now able to tap Affirm buy now pay later offering at online checkout
Amazon customers in the UK now have a new way to pay for their purchases with the launch of instalment options from Affirm. They can select Affirm as their payment method at checkout and apply to get an instant eligibility decision from the company.
0% Pay-in-3 splits the cost of the purchase into three interest free monthly payments, while a longer-term interest bearing (22% representative APR fixed) plan is available for up to 48 months. Both options are available on baskets of at least £50 and come with no late or hidden fees.
Customers can make payments in monthly instalments, which can be paid manually or set up with automatic debits using a bank account or debit card. They can manage their payment plans at any time in the Affirm app or website and make additional payments or pay their full balance at any time with no early repayment penalties.
Vassil Gedov, General Manager of Payment Products at Amazon EU, comments: “We want to give Amazon customers genuine choice and flexibility over how they pay. With Affirm’s financing options, we are delivering a simple and convenient way for Amazon customers to manage spending with clear terms and no late fees, all integrated into the Amazon shopping experience our customers already know and trust.”
Ruth Spratt, UK Country Manager at Affir, says: “Amazon is focused on making shopping simpler for customers, and we believe payment should be just as straightforward. That’s what makes this such a natural fit. Amazon customers can choose the Affirm payment plan that’s right for them, with clear terms before they commit. And because we have no late fees ever, if a customer does miss a payment, they will not be charged for it.”
The new financing options will be rolled out to eligible customers on Amazon.co.uk over the coming weeks. Affirm financing is available across most product categories on Amazon.co.uk with exclusions including gift cards, grocery items, out-of-stock products, and certain digital content such as music, videos, Kindle books, apps, and game downloads.
2026 RTIH Innovation Awards
Payments will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
