Gopuff teams with Koddi to enhance its in-house ads platform with new incrementality solutions

Koddi has announced a partnership with Gopuff which aims to enhance the instant commerce company’s ads platform with incrementality tools.

These enable advertisers to understand and measure the incremental impact of their Gopuff Ads campaigns beyond what would be possible organically.

“We’re building solutions that put control and power back into brands’ hands - and the new incrementality tools we developed with Koddi are a perfect example of that," says Michael Peroutka, Head of Ads & Partnerships at Gopuff. “With reliable tools for measuring incremental revenue from ads, our partners can run more effective and impactful campaigns."

“Measurement is a crucial differentiator for networks as competition intensifies,” says Nicholas Ward, Co-Founder and President at Koddi. “Incrementality enables advertisers to gain more insight into how their budget is performing and invest accordingly. By collaborating with Gopuff, we were able to combine our deep insights into the industry to build a solution that effectively captures the value Gopuff Ads drives for brands while enhancing the experience overall.”

The new tool is currently available to all advertisers as a managed service with plans to launch self-service capabilities in the near future. Gopuff and Koddi also plan to introduce additional offerings and enhancements over the coming year.

2025 RTIH INNOVATION AWARDS

Instant commerce will be a key focus area at the 2025 RTIH Innovation Awards.

The awards, which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.