Finnish quick commerce firm Wolt goes live with global campaign fronted by actor Owen Wilson

Wolt, a Finland-based technology firm that delivers food, groceries etc within 30 minutes, has launched a new international campaign featuring actor Owen Wilson as its first ever brand ambassador.

This will be a year long collaboration that includes a series of campaigns across multiple occasions - starting with Wolt+, the company’s membership programme, which offers €0 delivery fees and access to exclusive deals and promotions.

Rolling out across 25 countries, the campaign features Zoolander and Wedding Crashers star Wilson showing how Wolt+ helps people stress less, save more, and stay stocked - from dinner to toothpaste to groceries and everything in between.

“I didn’t have to stretch too far for this part,” says Wilson. “Between work and running out of snacks at the worst possible time, Wolt is your go-to app. It really simplifies things. Dinner? Sorted. Groceries? Easy. Forgot toothpaste again? Covered. Wolt+ just makes the everyday stuff way less complicated.”

The campaign will launch across TV, outdoor, digital, social, and streaming platforms, with a 45-second hero ad, local cutdowns, and bonus content featuring Wilson’s favourite celebratory moments and items to order in Europe when he’s on the move.

“Owen brings exactly the tone we love at Wolt - easygoing, quietly confident, and relatable,” says Fredrik Lucander, Vice President of Growth, Brand and Ads at Wolt. “This campaign begins with Wolt+, but our partnership with Owen goes beyond one product. It’s about telling the broader story of how we fit into people’s everyday lives - from food and groceries to so much more - in a way that feels useful, personal, and distinctly local.”

Catalina Salazar, Global Senior Director of Retail Media at Wolt, says: “Seeing this idea from inception through to the final outcome, has been one of the most inspiring experiences I’ve had at Wolt. Cannot wait to see what else this year long collaboration will bring.”

2025 RTIH INNOVATION AWARDS

Rapid delivery will be a key focus area at the 2025 RTIH Innovation Awards.

The awards, which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.