Coca-Cola and Heineken onboard as Wolt Ads launches self-service advertising platform across 30 plus markets

Wolt Ads, local commerce platform Wolt's advertising service for merchants, has announced the launch of its self-service platform, enabling brands and agencies to plan, activate, and optimise campaigns across 30+ European and Asian markets.

Catalina Salazar, Global Senior Director at Wolt Ads, says: “The new self-service tools, built for speed and scalability, give brands and their agencies end-to-end campaign control. This is retail media amplified, with data collaboration at the core. We’re not just a local commerce platform, but a media ecosystem built for performance - one that helps brands connect with shoppers at the moment of purchase, while offering customers relevant and affordable choices."

“From impulse buys to the full weekly shop, Wolt is building the digital shopping mall of the future in your pocket - and Wolt Ads gives brands the keys to activate it. It’s a performance engine for the full spectrum of retail, built to help brands drive relevance, conversion, and growth.”

Wolt Ads for Brands offers increased visibility both in-app and offline through banners, sponsored placements in product listings as well as packaging, branded vehicles and hyper-targeted sampling. Coca-Cola HBC (Adria) activated its New Year, New Me campaign in Croatia, and reports a strong sales uplift for its zero-calorie range.

“Wolt's agility is a perfect match for Coca-Cola HBC's own market approach -  fast, local, and customer driven,” says Ana Petrušić, E-Retail and FSA Manager.

Pivovarna Laško Union (Heineken) saw a 134% increase in sales on the Wolt app for its non-alcoholic beer line during a Dry January campaign in Slovenia. “Wolt has proven itself to be far more than a transactional platform. It's a full-fledged media channel - one that helps us position our brands with true impact,” says Jelena Heberle, Project Lead and Digital Marketing Specialist.

2025 RTIH INNOVATION AWARDS

Retail media will be a key focus area at the 2025 RTIH Innovation Awards.

The awards, which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.