Marketpoint Recall unveils new service that aims to signficantly reduce retailers' product recall costs

The new Recall Ready platform targets retailers and FMCG brands looking to improve crisis response and mitigate financial and reputational damage

Marketpoint Recall, a UK-based company specialising in product recall solutions, has launched a new platform, Recall Ready, to help retailers and fast-moving consumer goods (FMCG) brands better manage recall incidents.

The system is designed to minimise disruption, limit legal exposure, and strengthen communication processes in the event of a product recall. According to Marketpoint Recall, the tool could reduce overall recall costs by up to 50%.

In the first months of 2025, over 180 recalls have already been issued in the UK across categories such as food, electronics, cosmetics, and children’s products. Individual incidents have reportedly cost brands upwards of £5 million, excluding reputational damage and customer churn.

Despite the rising frequency and financial stakes, many brands are still using fragmented systems or outdated response plans, Marketpoint Recall claims.

Recall Ready integrates customer relationship management (CRM) systems, loyalty programmes, regulatory alignment, and communications templates into one platform. It also offers training for internal teams and coordination tools across departments including legal, marketing, operations, and customer service.

Pete Gillett, Founder at Marketpoint Recall, pictured above, says: “Retailers are sleepwalking into a recall crisis. Everyone thinks they’re ready until they’re not. Too often, we see brands scrambling with disconnected teams, outdated CRM data, or legal departments writing emails at midnight. It’s not good enough and it’s costing them dearly.”

The company says the goal is to move from reactive to proactive recall management and ensure faster recovery when incidents occur.

“We built Recall Ready to give brands the control they’ve been missing,” Gillett adds. “Getting ahead of a recall isn’t just smart, it’s survival. The brands that take steps now will be in a far stronger position when it counts, and we're here to help them get there.”

2025 RTIH INNOVATION AWARDS

CRM systems will be a key focus area at the 2025 RTIH Innovation Awards.

The awards, which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.