Fabletics rolls out GreyOrange gStore retail SaaS application at 100+ stores across North America

Fabletics is deploying GreyOrange’s gStore solution at more than 100 stores across North America.

Fabletics is an activewear retailer well known for its VIP membership-based model, tech centric store experience, and flexible omnichannel fulfillment options. It says it is using the gStore app to gain pinpoint accurate intelligence about the location and status of every unit of inventory in its retail locations, including its flagship stores in New York and Los Angeles.

Using integrated analytics powered by overhead and handheld RFID readers, Fabletics team members can see precisely where inventory is located. They can see if items are abandoned in dressing rooms or left in the wrong section, and they know immediately if products are running low on the floor. The gStore app’s workforce tasking alerts store associates via smartphone and provides guided pathways for replenishment.

“The gStore app gives us precise visibility into the location of every item in the store,” says Ron Harries, Senior Vice President, Head of Retail at Fabletics. “With our previous solution, we could only see what had been sold. Now we can track where items are located in real-time - and act on that information.”

“Our teams instantly know what inventory is missing, and where, so we always have the appropriate stock in the right place to generate the most sales. The app enhances smoother operations and a better customer experience.”

At the district and national level, Fabletics managers use gStore’s live web dashboards for real-time insights into fill rate, task completion, labour usage, and more. “Our goal is for gStore to become the single source of truth for all in-store inventory operations,” adds Harries.

Fabletics has launched gStore in 74 stores and is adding the solution to 20 locations per month. In the next phase of deployment, GreyOrange will work with it to enable efficient store to store transfers through gStore, ensuring each item is positioned in the location where it’s most likely to sell.

“Retailers waste so much time and money just trying to figure out where their inventory is. But once they have that real-time visibility, the game changes,” says Troy Siwek, General Manager, gStore by GreyOrange.

“It’s not just about cost savings - it’s about unlocking more sales, running a sharper operation, and delivering a better experience for every customer. That kind of intelligence is exactly what gStore was built for.”

2025 RTIH INNOVATION AWARDS

Physical stores will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.