Lakeside Shopping Centre taps Living Map interactive wayfinding and indoor mapping platform

Lakeside Shopping Centre has deployed Living Map, an interactive wayfinding and indoor mapping platform.

Shoppers can instantly load the map to their phone by scanning a QR code from a kiosk, giving them access to clear, accessible, stair free routes throughout their journey.

For staff, Living Map offers a way to update information through its Map Management System. Changes publish instantly across kiosks and mobile, reducing the need for printed materials and supporting Lakeside’s sustainability goals. The platform also captures data on visitor movement and usage trends.

Rob Jewell, Managing Director, Asset Management at Pradera Lateral, says: “Our digital strategy is a core part of Lakeside’s wider vision to deliver excellence at every touchpoint of our guest’s journeys.”

“By investing in intuitive, accessible technology, we’re not only improving how people experience the centre but also supporting more efficient operations and more sustainable ways of working. This is about setting a new standard for how a modern retail and leisure destination serves its guests, both now and in the future.”

“Lakeside is a dynamic and constantly evolving space. Living Map gives the centre a digital platform that updates instantly, removes the need for printed materials and provides rich insight into how visitors use the space. This combination of sustainability, operational efficiency and improved shopper experience is exactly why digital wayfinding is becoming essential in modern retail destinations.” says Peter Asman, Chief Revenue Officer, Living Map.

2026 RTIH Innovation Awards

Physical retail will be a key focus area at the 2026 RTIH Innovation Awards.

The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Thursday, 15th October.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.