Living Map interactive maps now available on screens located at Metrocentre shopping centre

Metrocentre is one of the UK’s largest shopping and entertainment destinations, with an intricate layout that can overwhelm visitors and pose operational challenges. Living Map has simplified navigation by implementing a digital mapping solution accessible via the former’s website and 13 interactive kiosks, located throughout the site.

The solution also improves accessibility with stair free routing options, and aims to optimise foot traffic, and support staff, while also using data analytics to drive smarter decisions for the retail space.  

Gavin Prior, Centre Director at Metrocentre, says: “Metrocentre is a huge site occupying over 2,000,000 sq ft of space and is home to over 270 stores, restaurants and leisure attractions. Due to this size and scale, it is important that we make navigating the centre as easy as possible for our visitors, to enable them to make the most out of their visit.”

“The introduction of the Living Map technology, and the ability for shoppers to use their own phones for navigation, has made a huge difference and greatly improved the experience for visitors enabling them to discover more of what the centre has to offer.”

Peter Asman, CRO at Living Map, says: "We’re proud to bring digital innovation to the Metrocentre, opening the door to unforgettable shopper experiences and exciting new retail opportunities.”

2024 RTIH INNOVATION AWARDS

Digitail technology was a key focus area at the sixth edition of the RTIH Innovation Awards.

The awards celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering.