Roy Rogers Restaurants deploys Qu unified commerce platform in modernisation push

Roy Rogers Restaurants, a US-based quick service restaurant brand, has selected Qu as its technology partner as it looks to modernise its ordering and kitchen operations systemwide.

“We needed technology that supports how our restaurants actually operate day to day,” says John Giffin, Director of Marketing at Roy Rogers Restaurants. “As we build momentum with new openings and continued reinvestment across the system, it was important to put a modern foundation in place to improve reliability today while positioning us for expansion in the years ahead.”

As Roy Rogers invests in both new and existing restaurants, its leadership identified legacy PoS and kitchen infrastructure as a growing constraint on operational flexibility, service speed, and systemwide visibility.

Rather than layering new tools onto an outdated foundation, it chose to replace its core ordering and fulfillment systems with a unified platform designed to keep pace with the pressures of today’s complex and high volume quick service environment.

Founded in 1968, Roy Rogers Restaurants currently operates 38 restaurants, including 22 company owned and 16 franchised locations concentrated in the eastern United States. It has opened three new restaurants in the past six months and is advancing automation initiatives to support expansion planned over the next five years.

With Qu, Roy Rogers says it will bring ordering, kitchen execution, operational messaging, and menu management onto a single data driven backbone. The platform’s edge powered architecture enables restaurants to process payments and transactions in a unified manner, manage kitchen workflows during network disruptions, and give corporate teams centralised control over menus, pricing, and configurations across company owned and franchised locations.

And by streamlining order flow from drive-thru and front counter to the kitchen, the new system is projected to deliver 80% faster order processing times, shaving valuable minutes off the process during peak periods.

As part of the initiative, Roy Rogers will introduce Qu Notify for operational communications and Qu Flex for in-store kiosks.

“The Roy Rogers team focused first on fundamentals, keeping restaurants running smoothly, simplifying operations, and unlocking the data driven insights that modern infrastructure makes possible,” says Steve Melamed, Chief Revenue Officer at Qu. “That alignment around execution, visibility, and long-term scalability is exactly the kind of environment Qu was built to support.”

2026 RTIH Innovation Awards

Unified commerce will be a key focus area at the 2026 RTIH Innovation Awards.

The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Thursday, 15th October.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.