Hobbycraft TV shoppable channel launches on Freeview, YouTube and connected televisions

Hobbycraft is marking its 30th year of operations with the launch of a shoppable TV channel.

The new media platform offers daily, demonstration led content from expert crafters, with the aim of making it easier for viewers to learn new skills and access all the materials needed. It will offer people more than 100 new brands.

They can tune in from 7.30am on Thursday 4th September on Freeview Channel 97, hobbycraft.co.uk/tv, Youtube.com/hobbycraft or via the red button on connected TV’s.

“This is such an exciting moment and opportunity for the crafting industry and community,” says Steven Hubbard, Board Advisor at Hobbycraft.

“After all the significant efforts of the team and our partners over the last few months, we are only a couple of weeks away from launching a whole new innovative channel that will certainly enhance all our customers’ experience.”

2025 RTIH INNOVATION AWARDS

Live shopping will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.