Majid Al Futtaim's Precision Media and Advertima retail media tie up sees AI roll-out in Carrefour stores

Majid Al Futtaim, the exclusive operator of Carrefour in the UAE, and its retail media network, Precision Media, have partnered with Swiss-based Advertima to deploy AI powered audience activation and measurement across ten flagship hypermarkets.

Plans are afoot for expansion across its UAE hypermarket and supermarket network in the coming months.

Arun Chandra Mohan, Chief Digital Officer at Majid Al Futtaim Retail, comments: “Our partnership with Advertima reflects our strategic ambition to shape the future of retail media in the region. We are merging real-time in-store intelligence with online audience data, unlocking smarter, more precise ways for our brand partners to connect with customers.”

“This milestone reinforces our dedication to innovation and to crafting immersive experiences. It also marks a transformative phase for retail media, effectively bridging physical and digital commerce to enable a unified customer journey and measurable impact across the ecosystem.”

Iman Nahvi, Advertima Co-Founder and CEO, says: "The Middle East, especially the GCC, is a dynamic and forward-thinking market, and we are excited to partner with the team at Majid Al Futtaim’s Precision Media to unify the online and in-store retail media buying experience.”

“This is an exceptional opportunity for us to work with visionary thinkers intent on reinventing how Carrefour and its partner brands engage customers for a true omnichannel experience. It’s not only a game-changer for retail media in the Middle East but also groundbreaking on a global level."

Using visual spatial 3D sensors, Advertima Audience AI helps identify who is shopping in-store, such as families, young professionals, or bargain hunters, and delivers tailored messages to them in real-time through digital screens.

By connecting this in-store data with online audience profiles, Carrefour says it can now offer brands a consistent and targeted way to reach the same customer across both digital and physical channels, creating a unified omnichannel media buying experience. For example, a customer browsing baby products online might later see a relevant promotion in-store.

RTIH AI in Retail Awards

RTIH, organiser of the industry leading RTIH Innovation Awards, proudly brings you the first edition of the RTIH AI in Retail Awards, which is now open for entries. 

As we witness a digital transformation revolution across all channels, AI tools are reshaping the omnichannel game, from personalising customer experiences to optimising inventory, uncovering insights into consumer behaviour, and enhancing the human element of retailers' businesses.

With 2025 set to be the year when AI and especially gen AI shake off the ‘heavily hyped’ tag and become embedded in retail business processes, our newly launched awards celebrate global technology innovation in a fast moving omnichannel world and the resulting benefits for retailers, shoppers and employees.

Our 2025 winners will be those companies who not only recognise the potential of AI, but also make it usable in everyday work - resulting in more efficiency and innovation in all areas.

Winners will be announced at an evening event at The Barbican in Central London on Wednesday, 3rd September.

This will kick off with a drinks reception in the stunning Conservatory, followed by a three course meal, and awards ceremony in the Garden Room.

Please email our Editor, Scott Thompson, if you have any questions or need further information: scott.thompson@retailtechinnovationhub.com

Key 2025 dates

Friday, 18th July: Award entry deadline 

Tuesday, 22nd July: 2025 finalists revealed

Wednesday, 23rd July - Friday, 8th August: Judging days

Wednesday, 3rd September: Winners announced at the 2025 RTIH AI in Retail Awards Ceremony, to be held at The Barbican in Central London.