Posterscope and Advertima in OOH media planning and buying tie up
Posterscope and Advertima have teamed up to offer a media product for supermarkets that verifies the performance of in-store advertising campaigns.
The pair say that the offering, which taps Advertima’s smart targeting technology, effectively reaches customers according to their demographic groups at the PoS and brings significant ad revenue to grocery retailers.
“This strategic collaboration confirms the crucial need for the physical understanding of real-time events to become an integral part of the DOOH media ecosystem,” says Iman Nahvi, Co-Founder and CEO, Advertima, which last year closed a €15 million Series A investment round.
“Exciting partnerships with tech companies such as Advertima, at the leading edge of AI and computing, are core to building the future of DOOH and we are looking forward to putting this technology to work for the benefit of our clients,” says Christopher Ho, Innovation Director at Posterscope UK.
