Ocean Outdoor UK tapped to be British Land digital out of home media partner across key London assets
Ocean Outdoor UK has been appointed by British Land as its digital out of home (DOOH) media partner in London. The long-term contract covers three of British Land’s central London estates - Paddington Central, Regent’s Place and Broadgate and Liverpool Street in the City.
The first phase will see the roll-out of 33 small format full motion screens, extending The Loop, Ocean’s existing small format network across the capital to 114 in total.
British Land’s investment in DOOH supports the redevelopment of pedestrianised neighbourhoods like Broadgate. A mixed use retail and leisure destination adjacent to Liverpool Street Station, Broadgate accommodates a range of high end retailers including Reiss, Rolex and Tommy Hilfiger. A total of 98 million passengers travelled via Liverpool Street Station as of March 2025, making it Britain’s busiest rail station.
In Paddington Central, Ocean will also manage the advertising contract for the existing large format community LED screen which carries coverage of international sports events like Wimbledon and hosts film screening. There are discussions for similar community screens to be installed on a permanent basis in Regent’s Place and Broadgate.
Paddington Central sits behind Paddington Station in London’s West End, the station serving close to 70 million passengers a year. The canal side destination accommodates a diverse mix of offices, cafes, bars, cultural spaces and events. Regent’s Place is a cluster of offices, public spaces and residential homes on the north side of Euston Road in the borough of Camden.
Broadgate Central recently hosted the custom built freestanding Ocean Showcase. which took up a short residency during the launch of the retail, leisure and dining destination last year.
Ross McCall, British Land Retail Leasing and Commercialisation Director, says: “We chose Ocean Outdoor as our media partner based on their track record and extensive knowledge as a pioneer in premium DOOH. We look forward to seeing how their innovative use of outdoor spaces will connect with our customers and visitors at our London campuses.”
Ocean Outdoor UK CEO Nick Shaw says: “The addition of British Land to our portfolio is a significant milestone. This new partnership extends our DOOH portfolio into new and emerging London hotspots, growing The Loop, our premium small format network across the city. For brands, this represents a prime opportunity to reach affluent outdoor audiences in close proximity to two of London’s busiest stations with a blend of live, curated content and creative advertising.”
In London, Ocean also manages the DOOH contracts on behalf of BFI IMAX, Landsec’s Piccadilly Lights, Unibail Rodamco-Westfield, Battersea Power Station and Canary Wharf.
2026 RTIH Innovation Awards
DOOH media will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
