Hello! magazine and Limited Space come together to launch new bespoke digital content channel
Digital out of home (DOOH) advertising company Limited Space has announced a new collaboration with Hello! magazine, a lifestyle and celebrity title, to broadcast editorially led content across UK shopping centres via its digital network.
The partnership will deliver Hello!’s celebrity, fashion, health, culture and entrepreneurial stories directly to mall visitors, with the aim of transforming high dwell moments into engaging touchpoints that align with wider cultural interests.
“Shopping destinations have become spaces to discover, experience and connect,” says Toby Fairlamb, Sales Director at Limited Space. “This partnership is transforming our screens into live editorial moments - adding entertainment, style and energy that strengthens the relevance of our media platforms to the environment around them. Partnering with an editorial leader like Hello! allows us to fuse premium storytelling with powerful digital visibility.”
“This partnership lets us extend the Hello! experience into the real world - engaging audiences when they’re at their most receptive,” says Andrea Caamano, Digital Content Director at Hello!. “Our editorial has always been about bringing readers closer to the stories, trends, and personalities that inspire them. Now, for the first time, we can bring that same sense of excitement, style, and cultural insight directly into the spaces people are visiting every day. Shoppers will be able to engage with Hello! content in a way that feels immediate, immersive, and part of their everyday journey. It’s Hello! brought to life, in the moment.”
2026 RTIH Innovation Awards
Physical retail will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
